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Sold

x2 Successful local area magazines. Excellent ROI, additional growth capacity

SOLD

Successful dual local ‘monthly magazine’ publications with excellent support and loyalty from communities serviced. Financials have returned to pre-COVID19 levels and likely set to increase further.

These magazines have been providing two North Brisbane locations with a comprehensive; what’s on guide, great local stories, news and events for many years. Content is split circa 50/50 between feature articles and adverts. This has proven popular with local businesses with a large number having supported the magazines since inception. There is little competition in this space and each publication has further room for growth.

Local businesses face a real dilemma when it comes to promoting their business; mass advertising has become more expensive, more fragmented, less predictable and less laser guided when it comes to reaching the target audience.

This business model has successfully claimed a real gap in the market by offering local businesses a targeted audience, constantly communicated to, at a price that all businesses can afford.

The operational platform of this business means the owner has an excellent work/life balance. The business does not rely solely on the owner as it has 2 employees as well as long term relationships with specialist contracted professionals (international and local contractors). All per-work scoping, work allocation, printing, through to distribution is controlled by these external contractors.

History

• Home based
• Owner currently contributes 20-30 hours per week only
• Preferred advertisement medium for local businesses
• Current monthly revenue at/better that pre-COVID19 levels
• Estimated readership in excess of 44,000 per month
• 2 x p/t salesperson and multiple ‘freelancers’
• Print run of 11,000 per publication, stocked in over 750 outlets
• Long standing and loyal advertisers
• Both publications have additional capacity and scope to increase the number pages per issue

Details

State QLD
Price SOLD
Business Type Business
Business ID 15
Category Professional

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